Current paid pilot
Website Decision & Clarity Sprint
The website is underperforming, but the organization does not know whether it needs a rebuild or a focused plan.
TimingTen business days after the agreed readiness requirements are met.
ScopeOne public-facing website, one bounded representative sample, and one priority visitor journey.
AvailabilityOne active Sprint at a time.
The moment this is built for
The website is underperforming. The right intervention is still unclear.
A bounded review of one website and one priority visitor journey resulting in a documented rebuild-or-refine decision and 90-day action plan.
The Sprint is designed to make the next website decision explicit. It does not include implementation of that decision.
Simulated internal process example: See the question, evidence, decision, and priorities in a model-generated internal review. This is not client proof, results, validation, or demand evidence.
Fixed scope
What the Sprint returns, and where it stops.
The fee covers the accepted written scope. Work outside these boundaries requires a separate written scope.
Included deliverables
- Decision Brief
- Priority Visitor Journey
- Evidence and Friction Register
- Now/Next/Later 90-Day Action Backlog
- Readout and Decision Record
Not included
- Redesign, development, migration, or deployment
- A full-site audit
- User research or conversion testing
- Formal accessibility audit or certification
- Legal, security, privacy, or SEO review
- Traffic, conversion, inquiry, revenue, compliance, or other outcome guarantees
Before work begins
Written scope keeps the pilot bounded.
- The fixed fee applies only to one public-facing website, the bounded representative sample, one priority visitor journey, and the meetings, deliverables, and correction round stated in the accepted written scope.
- Additional pages, journeys, revisions, meetings, implementation, writing, integrations, or specialist, legal, or compliance review require separate written scope.
- This is diagnostic work. It does not guarantee traffic, conversion, inquiries, revenue, accessibility conformance, compliance, security, privacy, or implementation outcomes.
The organization retains responsibility for:
- Retain final business decisions and internal approvals
- Confirm the accuracy of supplied source material
- Own future implementation decisions and work
Inquiry first
Decide whether the website needs a rebuild or a clearer plan.
Share a non-sensitive description of the website, the priority visitor journey, and what appears to be underperforming.