Wingspan Labs

Decision guide

Does the website need a redesign or a clearer plan?

Start by finding the real source of difficulty. Some sites need a new foundation. Others need clearer priorities, navigation, content, or maintenance rules.

Work through the questionsLearn about website design

Four questions

Pause here before choosing.

You do not need perfect answers. The point is to make the uncertainty visible.

  1. Can visitors tell what you do?

    Ask someone unfamiliar with the organization to explain the offer and the next useful action.

  2. Can people complete the important tasks?

    Check the actual journey on a keyboard, a phone, at high zoom, and with assistive technology—not only the page appearance.

  3. Can the team keep it current?

    A beautiful site still fails when ownership, publishing steps, and review routines are unclear.

  4. Is the structure working against you?

    A rebuild is more likely when the platform, templates, or content model prevent necessary improvements.

Reasons to move forward

Continue when these are mostly true.

  • The structure blocks essential content or accessibility changes.
  • Templates create repeated barriers across the site.
  • The platform cannot support required maintenance or security needs.
  • The organization’s work has changed so much that the old model no longer fits.

Reasons to pause

Wait when these remain unresolved.

  • The main problem is unclear writing.
  • Navigation labels can be simplified without rebuilding.
  • A few high-value journeys need focused repair.
  • The team has not yet agreed on goals and ownership.

A simple starting point

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